KENICHI
KASAMATSU

BRANDING - LOGO DESIGN

Kenichi Kasamatsu is a dancer/choreographer/ teacher who is known for the use of lines in his choreography with sharp and fast movements.

The double ”K” has been used in order to make a visual using the two letters and also playing on angles to make lines and angles.

The cuts in each letter in the name presented under the logo itself represents the sharpness of the movements and the capacity of playing with space (or music in Kenichi’s case) to use what is seen and what is not (or what is heard and what is not) and making shapes from that.