NEIL SCHWARTS “THE DRADLE”
BRANDING - LOGO DESIGN
This logo is pretty straight forward as it combines the initial letters of the client Neil Schwartz who is a dancer/choreographer/teacher in NYC and the face of a Dradle which is the way he has been branding himself since the beginning of his career.
The original Dradle used for this logo was not presenting a really friendly face which is why I adjusted it in order to get a visual a bit more opened and that would appeal to people’s eyes thanks to a little “smirk”.