bodyart

Logo REBRANDING - GUIDELINES

bodyART is a Physical Therapy Based Training (PTBT) Approach that has been brought from Europe to the US.

The main 2 challenges when getting to work on its rebranding were:

• finding a balance between what its “original” European market requires in terms of design and to what the American market responds

• finding a way to dissociate the brand from the fitness industry that is sometimes wrongly associated to it

The concept behind this brand is such a “niche” that its logo had to reflect this uniqueness with a logomark that represents the roots of its approach and the simplicity and cleanliness that responds to what people want to see.

bodyART has so much to offer to people that the brand needed to be as visually appealing and accessible as possible to everyone.